We provide a full SEO consultancy service that gives your website a complete SEO health check and will help improve its presence in search engine searches.
We make a thorough investigation of your website and provide in-depth analysis and recommendations to improve your site.

The
Search Engine Marketing Analysis Report looks specifically at:
Your Website:
Age of Site
People feel more comfortable in dealing with a company that has been established for a while. However there is another aspect to consider and that is the Sandbox Effect. The Sandbox Effect is the theory that websites with newly-registered domains or domains with frequent ownership or name server changes are placed in a sandbox (holding area) in the indexes of Google until such time is deemed appropriate before a ranking can commence.
Google PageRank
PageRank is one of the methods Google uses to determine the relevance or importance of a Web page.
Alexa Rank
Alexa Internet is a subsidiary company of Amazon.com that is best known for operating a website that provides information on the web traffic to other websites. Alexa collects information from users who have installed an "Alexa Toolbar", allowing them to provide statistics on website traffic, as well as lists of related links. However, the Alexa Rank is only an indication and not a definitive.
Link Popularity
Back linking is the most important factor for better ranking on Google and many other search engines. All major crawler-based search engines (e.g. Google) use link analysis as part of their ranking algorithm. It is because it's very difficult for anyone to "fake” good links, and spam search engines by manipulating the keywords and content on their web pages. Link analysis gives search engines definite information of determining which pages are good for particular phrases, keywords.
DMOZ Title and Listing
DMOZ is a directory run by volunteers under the Open Directory project, www.dmoz.org. The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and is owned by Google, which is why Google gives it priority.
Search Engine Page Indexing
A robot, also known as a spider or a crawler, is actually just a program that follows, or "crawls", links throughout the Internet, grabbing content from sites and adding it to search engine indexes. Robots only can follow links from one page to another and from one site to another. That is the primary reason why links to your site (inbound links) are so important. Links to your website from other websites will give the search engine spiders more "food" to chew on. The more times they find links to your site, the more times they will stop by and visit. Google especially relies on its robots to create their vast index of listings.
Your Page Information:
Title Tag
The Title Tag is used to specify what text appears at the top of a browser window when visiting a web page. It also appears as the link text when your web site appears in search engine results.
Meta Tags
A Meta Tag is an HTML tag that gives information about a web page rather than its content to the search engines.
Keywords
Words used by search engines in their search for relevant Web pages.
Hyperlink Optimisation
Search engine spiders consider hyperlinks as one important indicator (marker) while indexing a website.
Alt-text for Images
The alt-text is the text that hides behind the images, and since the search engine spiders are not able to "see" any information that is held within an image, the alt-text provides a way for the search engines to tell what each image on the site signify.
Your Domain Name:
SSL Certificate
Secure Sockets Layer (SSL), are cryptographic protocols that provide secure communications on the Internet for such things as web browsing, e-mail, Internet faxing, instant messaging and other data transfers. This is a certificate which is installed on a secure server. It is used to identify the merchant using it and to encrypt the credit card, and other sensitive, data.
Reverse IP
Reverse IP is easiest way to find all the .com, .net, .org, .biz, .us, and .info websites hosted on a given IP address.
Server type
A server hosts the website and is based on either a Linux or Microsoft Windows operating system. Linux is particularly good for ease of use whereas Microsoft is seen as expensive and requires a modicum of technological knowledge to operate.
IP Address
An IP address (Internet Protocol address) is a unique computer address that certain electronic devices use in order to identify and communicate with each other.
IP Location
The IP location is important because it informs the Search Engines which country the computer resides in. The Search engines are then able to return the relevant information to that country when you are searching for information.
Blacklist status
Although the internet is not ‘policed’ as such shared webhosting IP addresses can be blocked if they are suspected of spamming, sending out viral email, etc.
Name Server
A Name Server is a network server that provides a naming, or directory service.
Registrar
Provides Domain name registrant’s name, address and contact details.
Other Issues and Best Practice Policy:
Favicon.ico
Favourite’s icon or Favicon is an icon associated with a particular website and is personal to it.
Robots.txt
Robots.txt is a file stored in the root directory, which search engine spiders read to determine which parts of a website they shouldn’t visit. This file is the very first stop for search engine spiders and therefore a very important one.
Site Map
One of the recent innovations from Google has been the introduction of xml sitemaps. These enable you to register the sitemap for the search engine to download from your host server and then index every page URL listed on the sitemap.
Error 404 Page
A site with its own 404 Error Page will look very professional. It informs the visitor that there is a problem and can give them contact details to inform you of such problems. It will also be registered in your log files and enable you to see what pages are missing on your site so you could put in redirects. This will make the site very user friendly and encourage people to continue visiting.
Website Architecture and Link Structure Analysis
The navigational structure is extremely important to search engines and must be search engine friendly.
W3C Validation
Most websites do not comply with W3C standards which is why a lot of websites do not display the way they should on browsers. A website built to comply with the W3C Standards make web documents more accessible to all types of users and machine agents, and more visible to search engines.
A detailed analysis is made of all these areas and recommendations provided to improve on weakness within your site.

The
Optimisation Advice and Advanced Analysis Report focuses on your all important keywords and provides clear and concise recommendations for improvement. It looks specifically at general page properties, and main on-the-page, as well as main-off-the-page, factors influencing your search engine ranking.
Looking further at your keywords, we include a
Ranking Analysis of your site's position within Google, Yahoo and MSN, as well as a
Listing Analysis of links in and out of your site, their relevance, their importance and how you compare to your nearest competitor for links.
That is three Analysis Reports in one, all providing essential information to help you improve your website's search engine optimisation.
You can receive the
Search Engine Marketing Analysis Report for free.
The
Search Engine Marketing Analysis Report and
Optimisation Advice & Advanced Analysis Report (includes Ranking Analysis and Listing Analysis Reports) together are only
£500 + VAT and this is deductible from our fee if you use our SEO services.
If you would like to see examples of our reports, please fill in your details below: