Managed SEO and Internet Marketing

Q.Will a new SEO strategy be able to achieve high search engine rankings straightaway?
A. It can take around 4-6 weeks for search engines to classify a new website or web page, and Google may take several months.

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Q.If clients can find us on the web, why do we need an Email Marketing programme?
A. Email marketing is useful for securing potential clients who've expressed an interest in your products or services. It's also ideal for keeping existing customers informed of new products and building a long-term relationship with them.

Q.Won't our clients become fed up with receiving emails from us?
A. The complete visibility of our email system allows you to have a complete audit trail of customer communications, thus giving you the ability to tend to each individual client's needs. Also, clients will always have the opportunity to unsubscribe from receiving emails.

Q.Won't our marketing emails just be deleted as 'spam' before they've ever been read?
A. Of course random mail-outs or badly targeted emails will probably be classified as 'spam' by the recipient or by their junk mail filter. However, well-managed and specifically directed and requested emails should be relevant to the recipient and are therefore lead to a high conversion rate.

Q.Why is SEO an ongoing process?
A. Criteria changes all the time. Search engines want to continually refine search results to be more relevant. We constantly monitor these changes in search engine criteria to ensure our SEO is effective.

Q.Why do search engine rankings sometimes go down?
A. Markets constantly evolve, new competitors arrive and others improve their SEO. Besides, search engines are often fickle, and what works today may be less successful tomorrow. SEO is an ongoing process, and with our help you can stay near the top of the rankings.

Q.Why is Internet marketing important?
A. As with any marketing, the aim is to bring in as many sales as possible. Nowadays, the Internet is more accessible and popular than any other form of media, so not targeting such a broad audience would be a grave mistake.

Q.Why can't I do my own Internet Marketing?
A. It's time-consuming and usually much less effective without specialist know-how. However, by partnering our resources and expertise with your own knowledge, we can create a cost-effective Internet marketing programme, whilst leaving you free to concentrate on your core business.

Q.Couldn't you just create a website with a list of SEO keywords for search engines to pick up on?
A. This would be considered 'spamming', and search engines would penalise your site accordingly. With today's technology, your site must read well to achieve the best results.

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