Managed SEO and Internet Marketing

Search engine optimisation is not a mystical art known only to a few. SEO techniques are not secrets but can be openly found on the Internet as well as books. However, with the constantly evolving way the Search Engines rank sites, the information is being updated on almost a daily basis. It is therefore essential to manage this constant stream of information and update the way in which you optimise your website, to keep ahead of the game.

Meta tags are not considered important by Google although Yahoo does recognise their importance but doesn't take them in to account in terms of ranking the website.

Therefore, Meta tags are not one of the main factors search engines consider when ranking your website. However, it must be stressed that they should not be ignored or left off the page. Meta tags offer important but brief information about the web page. It is therefore considered good practice to have good Meta tags on your website.

This is not the case. However, It is true that search engines can not index Flash movies. Therefore, as long as the Flash movie text is available in the HTML and that the Flash movie is not the only source of information on that page, the web page will be indexed.

Absolutely not. Although they can be separate, they should not be kept separate. There is a great synergy between them and if the website can be viewed with SEO at the design and development stage, then the website will be well on its way to being search engine friendly before on and off page optimisation begins. SEO is not made easy when an existing site has been designed and developed for visual effect as opposed to friendliness to search engines. In fact, it may be quicker and cheaper to redesign the website completely in this instance.

No. An important factor in the success of a website is its content.

A visitor wants clear, interesting content that's informative or entertaining or both. It should be clear, concise and easy to read. Which means it should be professionally written.

The right content is an important factor in a website's success and helps your search engine ranking. Good copy includes having the right keywords - phrases that searchers are likely to use - that appear high in search result rankings. It also means appropriate, up to date, well written copy. Good copy will aim to put the right messages across to your targeted audience.